Ritual isn't as easy as it looks. There's a lot behind it, a lot that can only be learned by experiencing a lot of rituals, and reading a lot more. It takes study, and it takes practice. It's an art.
Like most arts, it's attracted a lot of commentary. Here you can find some of mine. And, like all arts, you can get better by understanding it. I hope what I've written will help you with that.